Many small businesses start out with an excellent product designed to deliver the right solutions to clients in need. They have enthusiastic, passionate, professional and experienced teams ready to execute an innovative new vision… however, the product or service never gets out of the conference room. Why? The company fails to market itself properly and never makes any money.
Market Your Product Properly
In order to grow your business, you must get your product in front of people who want to buy it. Once you do this you will start gaining “traction.” Your product will earn dollars, which can fuel larger marketing campaigns, exciting new hires, product development and expansion.
One of the best ways to get your product in front of the right people, is to buy targeted snail mail marketing lists (not lists of email addresses, but lists of physical mailing address) to those who need your product. For instance, if you make a new beverage cooler, or gourmet restaurant oven, buy a marketing list targeted to those in the restaurant industry. (Note: never buy email address lists. They lead to deliverability problems.)
You’ll find lists compiled from different areas, like lists that include subscribers to the magazine “Food and Beverage” or other restaurant related magazines. These people are small restaurant owners and food suppliers, and will want your product.
See a New Opportunity in SEO
If you don’t know what SEO is, you really need to learn. It stands for search engine optimization, and it’s the way to get your product in front of online shoppers. With the proper SEO your web pages rocket to the top of the organic (unpaid searches) search listings.
So, when someone types “new beverage cooler” into their search bar, your website is the first listing they see.
Copy That… Professionally
It won’t help much if your website pages have grammatical errors, and do not properly “sell” your product or position it as a winner. Strong, professionally written marketing copy enhances your brand in the eyes of potential clients and customers. If you do not make a great first impression, with copy written by someone who knows how to make a sale through the written word, you will lose business.
Hire a professional marketing copywriter who will craft your ideas into effective content, and turn features of your new product into benefits that sell your customers.
Turn a Risk Into a Success
Success starts as a risk. As a business owner, you must embrace this fact. If you shy away from new opportunities shrouded in unknowns (risk), your business will fail to grow. Risks come in many forms. Maybe it is buying more product cheaper, so you can sell it cheaper. Or, investing in more aggressive marketing campaigns, or simply making a bold new hire.
Never let the thought of losing money get in the way of making money. It takes more money to make more money, and if you don’t play big, and roll the dice with larger stakes on the line, you’ll never win big.
If your business is struggling to grow, use these tips to foster new growth. You’ll take it from small business to large business in no time.